Monday, February 20, 2017

Stop User From Uninstalling Your Mobile App

I have been developing mobile applications since last 5 years and over this period of time I have developed many applications for Android and iOS. These applications includes both native and hybrid applications. In this blog I am going to explain certain important things you should consider while developing mobile app so users won't uninstall after using it. These is based on my own experience of developing mobile applications. You may have other views on this. Let me know your views in comments.

Do not increase size of your mobile application

This is first and foremost factor you have to consider while developing mobile application. Now a days storage is biggest concern in smart phones. You have so much other data like photos, videos, musics etc. So at most of the time you get waring of "Storage space running low" at this time users will uninstall mobiles apps which is taking too much space. So if your mobile application is heavy in size and consume lots of spaces on your mobile phone at one point of time, users will going to uninstall your application so make sure you keep size of your application to some limits. Make sure you store data in SD cards so that your application does not consume much size. Try to clean up storage space from the app so that you do not have unnecessary data.

Real Life Story : Let me give you an example on how we reduced size of mobile app. In one of the app we need to have text to speech function. There is a lesson and user can play audio of that lesson and can hear it. So we decided to use in built text to speech function of android so we don't have to include MP4 files of audios.

Make it efficient to consume less data and battery

People now a days are very conscious about their phones, they can not live without it so they make sure that there is always active data connection and mobile battery is always charged. In this case if your application is consuming too much data and battery and your user has to charge it very often then there is high chance that they will uninstall your application. So make sure if you have functions like background services, GPS , location tracking, you also have strategy to save battery power. Always use power saving strategy. At the same time make sure your application is not using too much network data.

Real life story : We created mobile app to background location tracking. First we were tracking user location each 10 seconds for very accurate tracking but battery of mobile phone was always drained so later we changed location strategy and tracked user location based on considerable movements and at regular time interval of 5 minutes and used network locations as well.

Make sure they understand application

This problem is particularly with business applications where users of mobile app have difficulties in understanding functions of the app. They do not understand the flow and screens of the app and hence they get confused and stop using application. This rate is very high in business app and business app comes with strict requirements and flow as per each business and users have to understand it. To solve this problem you can include tutorials in your mobile application. You can use overlay tutorials on your mobile application screens to point out functions of each buttons and screens so user will know where to tap and what's the flow of the app.

Make sure application is bug free and do not crash often

If your application crashes often and have bugs your user is going to be annoyed with your app and will uninstall your application so make sure your application is bug free and do not crash. Although most of the developers will make their application bug free but still sometimes it happens that your mobile app crashes due to some reasons and no user will like it. So make sure you handle all the errors and exception properly.

Allow user to remove Ads

Well, the ultimate aim of the mobile application is to generate revenue from it and for that most of the users will put ads in the mobile app but sometimes these ads are annoying for end users. Specifically the ads which pop ups suddenly and stops users from doing work with app. Specifically for the games user will not like ads if it is not letting them play games properly so user will uninstall mobile app if you not allow them to remove ads. So yes you can add the ads in mobile app but let user remove it for the session while they are using the application. So they can hide it temporarily and use your app. 

Along with these there are some small tips you can also consider. 

  • Do not annoy user with too much notifications
  • Make UI very fast and responsive
  • Choose color scheme properly
  • Make it responsive to fit in all the screens
  • Do not use big images

If you consider these factors while developing your app user will not uninstall your app. 

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